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Crisci, M. (1988a, June 15). Poster research: From cover and frequency to effectiveness. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/poster-research-from-cover-and-frequency-to-effectiveness
Fabris, G. (1984a, June 15). Improving the effectiveness of our media planning. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/improving-the-effectiveness-of-our-media-planning
Agostini and Steinberg (1980a, June 15). Predicting media schedule effectiveness by the 'media planex' method . ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/predicting-media-schedule-effectiveness-by-the-media-planex-method-
Elzinga, H. (1980a, June 15). Media research in the Netherlands 1970-1980. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/media-research-in-the-netherlands-1970-1980
Marc and Durand (1980a, June 15). The choice among media . ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/the-choice-among-media-
Joyce, T. (1978a, June 01). Effective media selection. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/effective-media-selection
Richardson and Corlett (1976a, March 01). Media research beyond the gap. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/media-research-beyond-the-gap
Schneider, R. A. (1976a, March 01). Television . ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/television-
Burke and Cathelat (1974a, June 15). A radical approach to life style research in the definition of new publications and mass communication. ANA - ESOMAR. Retrieved April 29, 2024, from